Lifestyle

Philadelphia Union Announce Custom Boot Partnership With KicksUSA

A revolutionary partnership, footwear and apparel retailer KicksUSA have been awarded with the title of 'Official Footwear Customization Service of the Philadelphia Union. As part of the partnership KicksUSA will team up with local footwear production house, Garrixon, to provide boot customisation for the Union players. Through state-of-the-art design and production facilities, KicksUSA, Garrixon and Philadelphia Union will create one-of-a-kind boots reflecting players’ personal tastes and personalities. Additionally, KicksUSA will carry Union merchandise in select Philadelphia-area stores starting next season, expanding the Union brand within the market and also offer customized Union themed “kicks” at the Union shop during games.

Describing the partnership, Jean-Paul Dardenne, Senior Vice President, Corporate Partnerships for Philadelphia Union explained; “KicksUSA is a perfect fit for us, and we’re excited to roll out this never before seen partnership. We think our players will love this one-of-a-kind service, and we also think our fans will enjoy the increased retail distribution that a premium partner like KicksUSA offers.

Adding to that, Doug Vosik, Senior Vice President, Marketing and Communications for the club went into detail in showcasing this fresh milestone when he said, "No professional team has ever had a boot customization service to this level, creating cleats from the ground up at this intricate standard of personal service and style. KicksUSA is at the forefront of design and innovation, and we’re excited to see what they can create in partnership with our players.”

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For those outside the states, KicksUSA is a store based in Philadelphia and was established in 2002. Since then, it has expanded to 60+ locations in Philadelphia, New Jersey, New York and Maryland. For Philadelphia Union, it's another step in the direction of trend. Listening to what is going on in the game from the locker room through to fan culture, they're wholly engaged, for which a lot of credit is due. Having set multiple precedents, you can firmly count them among the top clubs in the world when it comes to experimentation. Into it.